Bathroom cabinet industry European style "all the way to red"
Time has always passed very fast. In 2017, you have been unknowingly passing through. Did you achieve this year's small goal? Many things can happen in one year, and in the past year, you are What happened in the bathroom circle? The bathroom data in 2017 has been freshly baked, and we can quickly follow the footsteps of Otaru. Let's take a look at bathroom data. What changes have occurred in the bathroom circle in 2017?
At the beginning, we still talk about industry big data. From the analysis of the sex and geographical areas, modern white-collar women are undoubtedly the main force in today's consumer goods market, they are easy to accept new things, the pursuit of the trend, willing to spread, know how to treat themselves, have a higher quality of life requirements. According to the Sohu data survey, the current white-collar female consumer group has a unified standard in terms of psychology, appearance and behavior. Nearly half of the respondents were between 18 and 35 years old. 30% of the respondents had monthly income of over 5,000 yuan. Nearly 1/3 of them worked in office buildings, and 57% had college education. Visible Most of the interviewees were young, knowledgeable women with decent jobs and economic independence. They were more able to embody the aesthetic views, consumer psychology, and characteristics and trends of the female consumer market for white-collar women.
The data shows that with the 80,90 consumer groups entering the stage of getting married, the demand for sanitary ware and other household items has also gradually increased. They have gradually become the main group of market consumption, and the entire market is showing a kind of “young”. trend. Unlike in the past, most modern young people choose to live apart from their parents after marriage and use young people's minds to decide on the decoration style and bathroom cabinet style. In the past, the fathers paid more attention to practicality and durability, while the current consumer trends are more toward the modern style of individual fashion.
In the high-end bathroom cabinet market, compared with the post-90s, 80-plus families with more economic strength are the main force of consumption. The high-end bathroom cabinet brand named "Nordic Minimalism" has become the first choice for many post-80s consumers. Compared with European, American, and Chinese styles, younger consumers prefer modern minimalist bathroom cabinets.