Bathroom cabinet product style changes year by year
It stands to reason that some products in the market appear new styles and new trends are normal consumption phenomena, and they should not be interpreted and investigated. However, unlike other products, bathroom cabinet products have little room for development due to their fundamental attributes. The higher product plasticity lies in its material and appearance. Therefore, the product patents applied by bathroom cabinet companies are more common in appearance patents. Product innovation is more common in appearance. This feature of the product also determines the prospects for business development in this field.
Product style changes year by year, single brand situation
Antique, European, American, Chinese style, simple, Nordic, these are the product styles that appear in the bathroom cabinet. Industry insiders lamented that the style of bathroom cabinets has changed too quickly. The European style ten years ago, the post-modern two years ago, and the Nordic and American styles last year were changing faster and faster. Bathroom cabinet companies are in a very embarrassing situation. The development trend of bathroom cabinets has caused anxiety for the branded bathroom cabinet companies.
Take the antique bathroom cabinet as an example. At that time, the market was popular for a long time. In Foshan bathroom cabinet production area, a group of more outstanding antique bathroom cabinet companies were also born. Some of the companies changed their original OEM processing mode into brands. After several years of development, the brand and reputation have also been recognized by peers and distributors. The brand also has a certain influence in antique bathroom cabinet products. However, in recent years, the trend of the bathroom cabinet market has changed more and more quickly, which is almost a style of one year. This is not a bad thing for the general bathroom companies, but it will bring difficulties to the bathroom cabinet companies that are located in a single style. . In the face of new product styles, does the brand positioning have to follow the complaints of the dealers and what decisions should the companies make? “Not following up worrying about missed development opportunities, follow-up, what styles of bathroom cabinets are involved in the impact of the brand Positioning.” This reflects the complex mentality of many bathroom cabinet business owners.
In response to the current market's popular plate-type modern and modern minimalist bathroom cabinet, a person related to a bathroom cabinet company complained: "The positioning of the company and the dealer's rhythm have been disrupted." The market has been plagued by the style of bathroom cabinets, companies have to Make adjustments at any time. This change has affected the entire enterprise, brand positioning, marketing, products, and agents. This is not an easy task for the generally small-scale bathroom cabinet companies.
Single bathroom cabinet brand faces double competition
Facing the changes and temptations of the market, bathroom cabinet companies cannot maintain their focus on branding. In the final analysis, in addition to the properties of the product itself, there is a general weakness in the strength of bathroom cabinet companies, and there is no right to speak or decide in the market.
From a product point of view, bathroom cabinets are a derivative product in the field of furniture. The scale of the company's strength cannot be comparable to that of a furniture company. From the perspective of its use, it is an accessory of the sanitary ware industry and cannot compete fiercely with the overall sanitary ware enterprise in the market. competition. At present, the annual sales scale of domestic bathroom cabinet companies is generally in the tens of millions of yuan, and hundreds of millions of companies are very rare. Therefore, many people engaged in bathroom cabinet companies are pondering a question, "Why is it not easy for bathroom cabinet companies to develop into a multi-billion-dollar enterprise?"
In recent years, many people in the sanitary ware industry believe that “big products” such as bathroom cabinets and shower rooms have greatly stimulated the sales of enterprises. This also reflects the market's optimistic outlook on bathroom cabinet products. According to analysis by industry insiders, the share of bathroom cabinet products in the sanitary ware industry has increased from the original 3% to 4%, which has increased to around 16%. In the situation of a good situation, but the bathroom cabinet companies can not account for much of the market dividend, they repeatedly in the market with the overall bathroom brand in the competition. Taking the customization concept as an example, in the past two years, a large number of custom-made bathroom cabinet companies have put forward a variety of custom concepts, but they still bring about substantial sales growth. Oupai sanitary ware mainly focuses on bathroom cabinet products, exerts the advantages of customization, and puts forward the concept of “all-customer customization”. In just a few years, the sales volume reached several hundred million yuan, and in 2018, the goal of exceeding one billion yuan for three years was proposed. Nine animal husbandry kitchen is promoting the C2F factory model, to achieve rapid customization, custom product design for one hour, 24 hours manufacturing is also expected to bring impact on the bathroom cabinet industry.
Consolidate superior products and change single brand positioning
In the face of the new style of bathroom cabinet year after year, facing the competition of bathroom cabinet counterparts and the overall sanitary ware companies, the current strength of bathroom cabinet companies, no single brand of bathroom cabinet has the strength of independence. . The strategy of the bathroom cabinet brand to cope with market changes is to consolidate its dominant products and change the single brand positioning.
Insiders pointed out that bathroom cabinets are stylized products, from the antique, European, American, Chinese style, simple, Nordic to the current plate modern, modern minimalist, indicating that the bathroom cabinet companies in the product design, innovation capabilities gradually mature.
In addition, when the terminal learns about the market, the younger generation of consumers finds that the younger consumers place more emphasis on the interior scene layout of the company's sales outlets. They are no longer simply visiting the exhibition hall to understand the product, but firstly understand the company through the exhibition hall scene layout. , and then go to understand the products, they have higher and higher requirements for the scene experience of the products. Therefore, for bathroom cabinet companies, they closely follow the market development trend, exert corporate strengths, diversify their development through multiple channels, and accumulate strength and momentum.